Elizabeth Bailey Dyer

EXPERIENCE:

Freelance Graphic Designer:  2007- present
•  Designed logo/identity, packaging, book layout, and various collateral for
    numerous clients

Project Designer, Barbie Packaging | Mattel Toys: 2000-2007
•  Conceptualized and created packaging for Mainline and Collector Barbie
•  Designed packaging art, logos and graphics, from concept to production
•  Worked with style guides and licensed product
•  Art directed product and lifestyle photo shoots
•  Oversaw distribution and application of graphic elements for various collateral
•  Worked with marketing to segment the Barbie line into distinct divisions
•  Self-managed multiple projects and outside vendors

Graphic Designer | Studio Roundhouse: 1999-2000
•  Independently responsible for all projects from concept to completion
•  Corporate identity; creation of logos, letterhead, and signage
•  Design projects included: catalogs, packaging, hang tags, P.O.P., trade show graphics,
   and promotional materials
•  Art direction of lifestyle and product photo shoots; styling of product shoots
•  Copywriting, copy editing, development of product names, identities
•  Wrote budgets and timelines; self-managed projects, attended press checks

Graphic Designer | Skechers: 1997-1999
•  Contributed to concept, design and production for national advertising campaigns
   (print, internet, and television)
•  Design/production of retail and mail-order catalogs
•  Designed packaging, hang tags and logotype
•  Created trade show graphics, posters and banners
•  Designed promotional merchandise and graphics for retail stores
•  Attended press checks

 

 

EDUCATION:

OTIS Evening/UCLA Extension
Graphic Design, Photography

Occidental College
B.A. awarded, Philosophy
Year abroad, at the University of Sussex in England; studied English and philosophy

 

 

SOFTWARE/SKILLS:

Photoshop, InDesign, Illustrator
Art Direction, graphic design, retouching, photography/darkroom,
copywriting, copy editing, and proofreading